Forever Female (1953)

The biggest problem with this movie is it’s a little better than you think it might be, which somehow makes it worse. As in, it takes itself a bit too seriously, which makes most of the movie feel kind of dull.

The movie's not perfect, but it sticks the landing of its message. It was engaging - thrilling at times - and I personally thought it was a great time.

It's a good bad... and worth a popcorn matinée. While it's easy to lament what could have been...

The thing I enjoyed most about the film is the fact that it doesn't shy away from being a super-sized-cliche;

The topic of aging actresses seemed to be in the Hollywood air of the early fifties, perhaps because the great generation of thirties' actresses had reached middle-age by then, an age poisonous to their career arcs whether justifiably so or not. There are many parallels between the real life of Ginger Rogers and the character that she plays (Beatrice Page) in FOREVER FEMALE, a real Hollywood rather than a fictional Broadway female. Ginger was then in her early forties, had often played younger than she was but was at the point where that wasn't plausible anymore, had just married a considerably younger man (Jacques Bergerac), would retreat to her ranch in Oregon to rest and recuperate from the pressures of stardom, and had no intention of retiring from the acting profession even if she realized that things would be different for her in the future. The similarities could hardly have escaped her attention when she studied the script.However, on a deeper emotional level she probably wasn't playing herself. As I recall it, Ginger played divas at least three times, in WEEKEND AT THE WALDORF, FOREVER FEMALE and BLACK WIDOW. They are variations based on a similar template, and she seems to have approached these characters from the outside, as if they were the products of her observations and mimicry abilities, which were considerable. The chorus girls and radio singers and shop girls of her earlier career she seemed to grasp from within; in any event, she seemed more suited to such roles. But like for Beatrice Page, those days were over for Ginger whether she wanted them to be or not. There's a sense of vague desperation to her performance here, and genuine emotional depth is only reached towards the end, a rather greater depth than the Epsteins provided in their writing, I think. The script and the production of the film are marred by a lot of odd contradictions. Rogers intentionally plays Beatrice somewhat over- the-top, as is mandatory for any proper diva, but the hammiest performance by far comes from Patricia Crowley, who practically shouts her way through every line. Between her idiotic 'Siamese' this and 'Siamese' that, and her repeated silly name changes, she is, indeed, about as irritating a character as I have ever come across. Trying to sell that character as a great young actress was as impossible as trying to sell Patricia Crowley as Paramount's hottest new star. FOREVER FEMALE probably never had the 'oomph' to be a major success, but the publicity campaign that it received concentrating on Crowley's prowess surely served as a final nail in its coffin.William Holden played the kind of naive doofus that he'd been saddled with for most of the 1940s, but after SUNSET BOULEVARD such roles seemed terribly inappropriate for him and I believe that he's miscast here. In fact, Holden was much closer in age to Ginger Rogers than he was to the much younger Patricia Crowley, so how is Ginger making a fool of herself in going after him while he winds up naturally paired to Pat? The casting works against the themes of the film. Paul Douglas, however, is rock solid as always.I'm really being too hard on FOREVER FEMALE, wishing for what it might have been rather than appreciating it for what it is. The writers of CASABLANCA, a trio of leads with enormous accomplishments, an interesting subject which is handled with some wit, FOREVER FEMALE is a decent movie. It's just that it should have been a whole lot more than decent.

With a trio of hugely talented actors (Rogers, Holden and Douglas) and a script written by the Epstein Brothers (who wrote Casablanca) this viewer was expecting a delightful comedy. Alas, alas, alas, this is a clunker of monumental proportions with an AWFUL script (adapted from a play by J.M. Barrie -- who wrote Peter Pan) and painfully sluggish direction by Irving Rapper (who directed four of Better Davis' better movies). The script has the appearance of being thrown together beside a Hollywood swimming pool over a weekend with the minimum of thought or imagination. The characters' actions and motives are horribly unconvincing and do such a huge disservice to the three actors in the main roles. The ingenue role, played by Pat Crowley, who at the end of the movie is proudly proclaimed as a future Paramount star (ever heard of her, outside of television?) is endlessly irritating. Watching her act, this viewer couldn't help but think how much better the young Debbie Reynolds would have been in the role. Luckily for her, she was an MGM star and missed being saddled with this awful dreck. With undertones of All About Eve, a younger actress coveting a role played by an older actress, the story is leaden and dull in the extreme. Aside from consigning this one to the vaults and slamming the door shut FOREVER, one is left with such a feeling of sadness for so much dazzling talent so badly wasted.

Charming, slight piece of entertainment sold by it top lined stars and almost scuttled by its featured player.Ginger Rogers and Paul Douglas are most happily matched as the formerly married couple who are still best friends, a great Broadway star and her producer. Their interchanges are expertly played by two pros who are easy in each others company and really seem like they would have been together for years. Her gentle ribbing of him over back alimony is sweet and believable and actually provides a bit of insight into her character. She doesn't really expect to ever get it but neither does she ever plan to write it off either nor does she let get in the way of their relationship.William Holden's part is secondary to the story although he is prominently featured due to his star status. He is his usual charismatic self making the minor part much better than it is. One ironic note is that in a story about Ginger Roger's character realizing she's too old for the ingénue role in Holden's play they cast an actor who is too old for his part. The playwright the way he is referenced should be in his early twenties, Holden extremely handsome and youthful though he may be is 35 if he's a day. He can't be held responsible for that since contract actors were routinely assigned parts at the studios whim.Where the picture runs into trouble is the performance of Pat Crowley in what clearly was planned as a star making part. That didn't happen most probably due to the fact that as directed a more annoying, grating, jejune enactment of a character couldn't be possible. As she constantly proclaims that she is a great talent and better than anyone could imagine you want to push her out of the frame. The actress who did go on to some degree of fame, most notably as the star of TV's Please Don't Eat the Daisies, has proved to be an enjoyable presence elsewhere so the direction must be at fault but she really is hammy and unpleasant here.Many fine character actors, James Gleason, Jesse White, George Reeves, Maidie Norman etc., add nice little touches throughout and hey look in one short scene its the future Mrs. C herself: Marion Ross just starting out.A good comedy played by experts just ignore the ham-bone on the side of the action.

An aging stage star tries to hold on to ingénue roles. The screenplay is by the Epstein twins (Casablanca) based on a play by Barrie (Peter Pan). Given such pedigree, this comedy falls short of expectations but it is fairly enjoyable and has witty dialog. It's helped by good acting from Rogers as the actress in denial about her advancing years, Douglas as her supportive ex-husband, and Holden (on the verge of super-stardom) as a writer. A screen shot at the end of the film touts Crowley as a future star at Paramount. She never became a star, but she went on to have a long TV career, and she is winning here as a perky young actress.